STEP 04 — AI LAYER

Where can AI take on the work?

Score each role for automation and augmentation potential, then name what the freed-up time can go to. The three percentages must add up to 100.

Automatable

AI can do this largely on its own, with light human review. This share counts as capacity freed.

AI-augmented

AI speeds it up or improves it; a person still does the core work. Not counted as capacity freed.

Human-core

Judgement, relationships, accountability — AI doesn't really change it.

Jonas Kazlauskas — Product Marketing Manager

What this role does today

DeliversProduct Marketing (0.8)Awards management (0.1)LinkedIn/Website management (0.1)
SkillsContent writingProject managementProduct knowledgeStakeholder managementPresentation skills
Suggests a split from this role's value streams, skills and tools. Names are never sent to the AI.
Free quick guess from the wording: roughly 25–55% automatable

Read from 6 of 8 items above: Product Marketing (medium), LinkedIn/Website management (medium), Content writing (high), Project management (medium), Product knowledge (medium), Stakeholder management (low). A rough guide from the wording alone.

AI tools they use today
Canva AI
ChatGPT

Monika Paulauskaite — Marketing Project Manager

What this role does today

DeliversLinkedIn/Website management (0.6)Awards management (0.2)Events and Conferences Design (0.2)
SkillsGraphic designContent managementProject managementProduct knowledgeCommunication
Suggests a split from this role's value streams, skills and tools. Names are never sent to the AI.
Free quick guess from the wording: roughly 25–55% automatable

Read from 7 of 8 items above: LinkedIn/Website management (medium), Events and Conferences Design (medium), Graphic design (medium), Content management (high), Project management (medium), Product knowledge (medium), Communication (low). A rough guide from the wording alone.

AI tools they use today
None recorded yet

Petras Mazeika — Marketing Designer

What this role does today

DeliversBrand design support (0.3)Events and Conferences Design (0.7)
SkillsGraphic designProject managementCommunication
Suggests a split from this role's value streams, skills and tools. Names are never sent to the AI.
Free quick guess from the wording: roughly 20–50% automatable

Read from 5 of 5 items above: Brand design support (medium), Events and Conferences Design (medium), Graphic design (medium), Project management (medium), Communication (low). A rough guide from the wording alone.

AI tools they use today
None recorded yet